Facebook reveals the new “Reactions” Button

Well… Facebook still finds a way to avoid putting dislike button, which i think would do wonders for the platform. With that said this is a cool feature.


Sometimes the “like” button just doesn’t cut it when expressing how you feel about a Facebook post.

That’s why Facebook is rolling out its new “Reactions” feature for all 1.6 billion of its worldwide users. TODAY viewers learned exclusively Wednesday that the like button is getting some company, allowing Facebook users to register different types of responses to a post.

What it means for you:

  • There will now be five new emojis: “Love,” “Haha,” “Wow,” “Sad” and “Angry.”
  • The like button will remain, giving users six total choices to register their reactions.

How the Reactions buttons work:

  • Starting on Wednesday and rolling out across all platforms in the coming days, you can add one of the new Reactions by holding down like on mobile or hovering over it on desktop in order to see the Reactions images. Then you just tap or click on the one you want to use.

Why Facebook made the change:

  • Facebook analyzed how people are commenting on posts and the top stickers and emoticons that they were using as reactions in order to come up with its group of five emojis.
  • The changes come after Facebook tested the new feature in Ireland, Spain, Chile, Philippines, Portugal, Colombia and Japan starting in October 2015.
  • “Love” was the most common reaction used in all the test markets.
  • In Spain, the amount of Reactions being used daily more than doubled since they debuted in October.

“Reactions gives you new ways to express love, awe, humor and sadness,” Facebook CEO Mark Zuckerberg wrote in a Facebook post when the testing began on Oct. 8.

“It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth.”